Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.